Most Profitable Blog Niches in 2023 (And How to Choose One)

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Is blogging for profit really possible? What are the most profitable niches for blogging?

You might be asking yourself these questions. Two out of every three bloggers cite blogging for money as their main motivating factor to start a blog.

If you are strategic, and treat your blog like a business, you can in fact make money from blogging.

Revenue earned from blogs can come from selling your own products or services, ads placed on your blog, commission from affiliate sales, paid-for product reviews, and selling online courses and eBooks.

Key data findings from research studies point out that blogging can prove to be a lucrative business opportunity.

According to a content marketing research study, high-income blog earners can earn in excess of $50,000 per year. And, the average monthly salary of a blogger is $8,000.

The trick to help yourself find similar success is to choose a profitable blog niche and a blog topic that will help you make money.

Most profitable blog niches

1. Food

If there is one industry that can claim evergreen popularity, it is the food industry.

And while the food blog niche may be densely populated, it is still the most heavily trafficked and one of the most profitable.

Statistics show that food bloggers receive four times the number of online followers than any other industry. When it comes to blog niches that make money, food is top of the list.

Other compelling statistics show that 89 percent of consumers search online for recipes and 84 percent of consumers are encouraged to a product or service after reading about it on a blog. More than 40 percent of food bloggers earn their income from ads.

Multiple revenue streams include:

Ads
Affiliate marketing
Sponsored posts
Selling online cooking courses
Selling recipe books and eBooks

More Reading: Best Blogs about Blogging

2. Personal finance

Another one of the most profitable blog topics is personal finance.

Lack of money management knowledge can affect more than just your finances – it can be a major source of stress too, affecting physical as well as mental health.

Data published by Google show that mobile searches grew by 70 percent in relation to financial management and planning.

According to statistics released by the National Financial Educators Council, the cost of financial ignorance for Americans rose to $415 billion.

Just as is the case with food, consumers will always be looking for more ways to be money-wise. Personal finance blogs can provide consumers with investment know-how, how to save money and how to secure the right type of loan.

Multiple revenue streams include:

Display ads
Affiliate sales
Product sales (pintables, spreadsheets, eBooks)
Services sales
Online courses
Creating premium content available for purchase

3. Travel

Research shows that 10 percent of high traffic blogs are claimed by the travel blog niche.

And while most travel ceased during the pandemic, predictions are that the travel niche will once again retain its popularity with online consumers once the industry opens up again.

The travel niche actually claims second spot on the list of new blogs started and is definitely a blog niche that makes money.

Multiple revenue streams include:

Travel affiliate programs (tour companies, hotels, airlines, travel insurance, travel gear, credit card)
Ads
Sponsored posts
Selling photo presets
Selling travel photos as prints/stock images

More Reading: Amateur Blogs and Blogging

4. Health and fitness

More and more consumers are waking up to the fact that their health and wellbeing is an all-important priority.

This is another top money-making blog niche that claims a high share of traffic volume.

Health and fitness bloggers have creative freedom in the type of content they offer to their followers, from workout videos to personalized one-on-one workout classes.

Health and fitness blogs that are ranked high are those that are created and managed by experts in their fields.

One way to be super profitable with a health and fitness blog niche is to offer a subscription service. This is where blog readers pay a monthly fee for workout courses, or a nutritional plan. Health and fitness is a blog niche that makes money for sure.

Multiple revenue streams include:

Affiliate marketing
Sponsored content
Sell educational programs through subscription: workout, nutrition, stress management, meditation, positive behavioral change programs
Sell own physical products
Advertising
Selling eBooks
Online courses
Online coaching
Guest speaking gigs

5. Fashion

The income potential of the fashion blogger is pretty high, provided you maintain high traffic volumes.

Fashion blogs generate a lot of interest as the industry enjoys a massive global following. It is also one of the most profitable blog topics you can choose.

The power behind fashion is the confidence boost people get from wearing clothes that make you look and feel good and confidence is, essentially, the key driver of success. This makes fashion a profitable blogging niche to choose.

Multiple revenue streams include:

Affiliate marketing
Display advertising
Sponsored content
Sell online fashion courses
Style consulting
Selling eBooks
Launching own clothing and accessories line

6. Parenting

It is no stretch of the imagination to see why the parenting blog niche is a potential high-income earner and a very profitable niche for blogging.

Pregnant women and moms and dads with newborn infants or young children look for advice and guidance and top tips in caring for their children.

Juggling work and family demands can pile on the pressure. So, more and more parents are looking for workable solutions to managing time and raising happy and healthy children. This makes it a popular blog topic and a good one to choose in order to make money.

Multiple revenue streams include:

Display ads
Affiliate offers
Sponsored posts
Selling your own products or services

7. Education

Another lucrative blog niche that can generate high traffic volumes is the educational niche. Teachers turn to education blogs for lesson plans and classroom management ideas.

Parents and students read education blogs for advice on study tips, preparing for college, acing tests and exams and time management.

The education blog sphere offers a myriad of specialty niches to choose from including lesson plan templates, guidance on homeschooling, education technology and gadgets, study tips and exam preparation and college applications.

Multiple revenue streams include:

Affiliate sales
Selling pintables (to teachers or students)
Ads programs like Google Adsense
Guest posts

8. Business and marketing

One of the factors that make the business and marketing sphere lucrative for blog owners is the premium rate for advertising, especially on highly trafficked blogs.

Affiliate marketing programs for this niche offer handsome commissions. Latest figures put the value of the digital marketing industry in the U.S. at $155.3 billion. Making this one of the most lucrative blog niches.

More and more business owners are taking their businesses online and the demand for digital marketing expertise continues to soar. Making business and marketing some of the most profitable blog niches.

Multiple revenue streams include:

Display ads
Selling courses
Selling eBooks
Affiliate programs

9. DIY and Home décor

Working from home and changes in lifestyle are two significant factors that have seen a surge in demand for DIY products.

With inflation on the rise, the demand for DIY blog niches will only continue to grow.

The home do-it-yourself retail market in the U.S. is forecast to achieve a market value of $537.47 billion by 2026, making it an attractive niche for bloggers looking to earn an income with the DIY blog topic.

Homeowners look to enhance their living spaces with affordable creative ideas and money-saving solutions. And, home decor products can be high price items. Which makes this blog topic one of the niches that make the most money.

There are a ton of topics and projects to blog about in the home improvement niche, from home remodeling projects to gardening tips to home organization ideas. All of which will help you make a profit blogging.

Multiple revenue streams include:

Affiliate sales
Ad networks
Sell ad space
Direct sales of own products
Sponsored content
Sell online courses
Sell instruction and how-to eBooks
Guest posts

What is a blog niche?

In blogging terms, identifying a niche is to choose a particular area of focus for your blog. The blog niche you choose, will drive the topics you write about.

Most blog-creating tutorials will point out the importance of choosing the right blog niche for you. It is important to invest time and effort into deciding which direction you want to take your blog in.

Narrowing down your focus will help you to establish a strong following for high traffic volume. The bigger your audience is and the more traffic to your blog, the higher the potential earning of your blog becomes.

In addition, the blog niche you choose can affect how profitable you are. The blog niche drives how you make money as well. They types of products you can sell and the affiliate programs you can join.

One reason why niche blogs prove to be more profitable is that narrowing the focus of content helps to promote you as an authority on the subject.

You can even narrow your blog topic down to a subset of your blog niche. For example, you could create specific food niche blog that focuses on something like gluten-free recipes or diabetic-friendly foods or healthy snacks.

Or, in the entertainment category, you could review the best online games or cover celebrity news. Blog niches in the travel category might include family travel tips or solo travel or budget-friendly travel ideas.

The point is, there are many types of niche blogs that make money. Take your time picking the best one for you.

Why does picking a blog niche matter?

profitable blog niches — Choosing a blog niche can affect how much money you can make

A niche blog saves the audience time in their search for information and solutions.

The problem with offering a broad perspective on a topic is that the content becomes diluted in a way with little value to readers who look for specific answers or solutions to their questions.

Picking a particular niche for your blog does matter if you want to earn an income from it. You should research the most profitable blog niches to make sure you choose the right one.

Specific niche blogs are considered to offer a higher level of quality content and to be a reliable source of information.

In a survey on how consumers use blogs, 33 percent read blogs to learn how to do something, 20 percent look for entertainment value and 12 percent turn to blogs for the latest news in their area of work.

By offering quality content hat targets a specific area of focus, you stand an increased chance of attracting a strong loyal following who look forward to have their particular questions or problems answered from your expert-level of knowledge.

And, the more traffic you can get to your blog, the more money you can make!

More Reading: 15 Blog Post Ideas for Beginners

Successful Blog niche income statistics

graphic showing monthly income of blogging niches — Personal finance and food are two blog niches that make a lot of money Brandon Gaille

If you need some inspiration, here are some interesting stats on blog niches and blogging profit.

Blog Niche Profit Examples:

The most profitable blog niches in 2022 were food and personal finance. Food niche bloggers make a median monthly income of $9,169, while personal finance bloggers make $9,100.
Second place for the highest profit blog niches goes to lifestyle/mommy blogs ($5,174) and travel ($5,000)
The niches that have the highest percentage of blogs with over 50,000 monthly sessions are food (42.8%), lifestyle (13.3%), and travel (10%)
25% of WordPress bloggers make a full-time living for blogging.

Statistics above are from Semrush.

How To CHoose a Profitable blog niche?

Using the internet to research profitable blog topics — Do your research on blog topics and niches before you choose one

There are countless types of money-making blog niches in the digital sphere to choose from. How to choose becomes the next relevant question.

One helpful start is to list all the blog possible topics you are interested in and then use a process of elimination to single out the best option.

To select the right niche to make money, here are a few questions to ask yourself:

What are you passionate about?

You must be in it for the long-term to become a high-income blog earner. This means you will need a blog niche you can sustain (write about) for the long-term. The blog topic you choose must be one you enjoy writing about.

Are you an expert on the topic?

Being an expert in a blog niche requires you to have a higher level of knowledge than the average reader on the said topic. This knowledge can come from personal experience or professional qualifications.

Choosing a blog niche you have a lot of knowledge about will help you make money and produce quality content.

Can you offer a solution to a problem?

We are all looking for ways to work smarter, save time and money, laugh more, live healthier, learn quicker and be more productive.

Your niche blog can be the answer to helping your readers improve an area of their lives they are struggling with. Consumers look to blogs to solve problems better, faster and cheaper.

Future sustainability of the blog

When looking at blog ideas to make money, try not to choose something that will be a short-lived trend.

Admittedly, interests of readers will change over time but there are certain topics that will remain evergreen.

In the interest of your blogging career, it would be wise to choose a topic that remains relevant for a long time to come. Google Trends is a useful research tool to use to measure blog niche interest.

How can the blog be monetized?

There are a variety of ways to make money from a blog, not all may work for every blog niche.

For example, if you do not have your own product or service to sell fora. specific niche, you may only be limited to ads, sponsored product reviews and affiliate marketing.

The most profitable blog niches have many revenue paths.

So for example, with a food blog, you can make money from affiliate marketing for cooking tools and appliances. You can also make money with a food blog niche by selling your own cookbooks. Or, you can place ads on your blog.

The most important factor in picking a niche

There is one determinant that overrules all others when it comes to picking a blog niche – how much do you care about your chosen area of focus.

Latest statistics put the number of existing blogs at 600 million and the number continues to grow as more and more are created.

How does a blogger capture the hearts and minds of the millions of readers in the midst of such fierce competition? By providing the best high-value content possible.

It is high-value content that will keep your readers coming back for more, which will give your blog money-making sustainability.

It is easy for a reader to discern between quality content and drivel. A key to providing high quality content is to write about what you care about.

This will naturally give you focus on providing useful knowledge and actionable solutions. And that, will make your blog niche profitable.

What Blog NIches Have Low Competition?

You might also want to factor in competition when choosing a blog niche. Finding one with less competition will certainly help you do well.

Here are some low competition niches in 2023:

Home office equipment
Pet products
Sports equipment
Eco-friendly products
Health and beauty

Another way to choose a profitable blog niche with low competition is to choose one from our list and then narrow the topic.

So, for instance choose personal finance which is a profitable blog niche. But then narrow the focus in order to find lower competition. So for example, personal finance for people over 50 would be a niche within the niche.

Doing that with any of the niches will help you find one that is both profitable and has less competition.

What Blog NIche is Best For Beginners?

If you are just starting out blogging, you might be tempted to choose a niche solely based on the fact that you like it.

Or, you might be thinking you want to just blog about your personal life. But don’t do it! If you are a beginning blogger, choose a niche from this list of profitable blog topics to set yourself up for success.

What Blog NIches Get the Most Traffic?

Food blogs remain popular and are a niche that get the most traffic. Almost 43% of food blogs have over 50,000 sessions a month as shown in this RankIQ study on profitable blog niches.

Final thoughts on Profitable Blog Niches

The above is just a short list of blog niches that offer high income potential and a lot of profit. There are plenty more blog topics that can generate more interest, more clicks and more money for you.

Just find a blog niche you care about enough to offer high quality content consistently so you can gain popularity. The more traffic you get to your blog, the more money you can make.

Many of the blog niches on this list require very little monetary investment upfront. Help your followers solve a problem or improve their lifestyles in significant ways and you are sure to see a flood of visitors flocking to your blog.