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The eCommerce boom is transforming the way we shop, and if you’re looking to capitalize on this trend, Shopify is your go-to platform. With a plethora of opportunities and a user-friendly interface, you can create a thriving online store in no time.
Ready to dive into the world of profitable products and eCommerce success? Let’s explore the best products to sell on Shopify!
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- Create a successful Shopify store by focusing on sustainable, health & wellness and personalized/customizable products.
- Differentiate your eCommerce store through effective sourcing, pricing strategies and marketing techniques.
- Build customer loyalty with strong branding, inventory management tools & excellent customer service.
Once you know what products to sell, you can open your Shopify store here.
Understanding the Shopify Platform
So what exactly is Shopify? Shopify is a powerful eCommerce platform that enables businesses of all sizes to create and run their online stores with ease.
This user-friendly platform is perfect for aspiring entrepreneurs looking to sell online and cash in on the growing trend of online shopping. Retail eCommerce sales are projected to reach $8.1 trillion by 2026.
Whether you’re starting a Dropshipping business or an online retail store, Shopify equips you with all the tools and resources you need for selling online successfully. And starting your own store is super easy!
One of the key selling points of Shopify is its security. The platform provides an SSL Certificate, server maintenance, and upgrades, as well as its own payment processor. Thereby ensuring a safe and secure shopping experience for your customers.
Plus, with attractive pricing plans, starting at just $1/month for the first two months after a free trial, Shopify is an affordable option for online business owners.
In addition, Shopify has an extensive app store that makes it easy to integrate features and tools that can streamline your marketing strategy and ultimately boost your sales.
With a wide range of trending products to choose from and the support of one of the leading eCommerce platforms, there’s no better time to start selling products online through a Shopify online store.
Getting set up with a store is super easy, follow this Shopify Launch Checklist.
Start an eCommerce Store
Shopify: You can easily and affordably start your own online business!
How to Find the Best Products to Sell on Shopify
Before you choose your Shopify products, you need to do a little market research and learn about what products are most in demand.
Understanding market research and product demand is vital before you start setting up your Shopify store.
These factors play a significant role in determining the profit potential of the products you sell. The last thing you want to do is set up a store with products that aren’t going to make you a profit.
To find high-demand products to sell, you need to think about things like like pricing, weight and size, and seasonality.
Related reading: Shopify vs. WordPress: Which is the Better Selling Platform?
Tools for Market Research and to Find Product Demand
Start by exploring your interests and what’s currently popular, like smartphone accessories. Use tools like Google Trends to narrow down your options and analyze search queries for potential product ideas.
Another fantastic tool for market research is TrendHunter. It will show you what is trending online with searches. You can figure out from this what is most popular, and what products have built-in demand.
You can also use some of the ecommerce platforms to figure out what products are selling best. Amazon, eBay and even wholesalers (who you buy products from) like Alibaba have a “Bestsellers” category. Check these out to see what is selling most.
Finding a profitable niche, like targeting pet owners, can make your Shopify store stand out from the competition and ensure you reap the best profits.
Check out our in depth guide on what products are the best to sell online which gives you tips on how to choose what products to sell online.
Remember, a successful Shopify store requires more than just selling products online; it involves a deep understanding of your target market, their needs, and preferences.
By conducting thorough market research and focusing on high-demand products, you can set yourself up for a successful business.
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Top 10 Products to SEll on Shopify
Having gained insight into high-demand niches and potent marketing strategies, let’s delve into the top 10 product ideas for Shopify in 2023. These products span a wide range of categories, offering something for every eCommerce entrepreneur.
Here are the top 10 product ideas:
1. Eco-friendly items
Sustainable and eco-friendly products to sell online are increasing in customer demand. You can sell organic tote bags, green cleaning products or water tumblers to help people stop using plastic.
Another niche market within this is vegan products. Selling vegan products gives you a target market of customers and less competition. You can sell organic beauty products or vegan supplements just to name a couple of options.
2. Fitness equipment
Health and fitness is a $30 billionand growing industry. Making these top products to sell on Shopify. There are so many related products to sell in this industry as well. Yoga mats are a top trending products to sell.
You can also sell fitness clothing, or exercise equipment and accessories. xx is a Shopify store that sells health and fitness products.
3. Personalized accessories
Personalized accessories and monogrammed products are big business. Plus, you can sell these across niches and categories.
You can sell personalized t-shirts or hats, water bottles or iPhone cases.
4. Home office essentials
Covid brought a lot of changes to the working world. Most notable, working remotely from home is far more common.
With so many people working from a home office, selling home office equipment and products is a great market.
Here are some home office products to sell:
- Mouse pads
- Desk organizers and storage
- Laptop stands
5. Skincare products
The health and beauty products industry is huge. And within it are niches you can focus on like skincare products.
You can sell anti-aging, skin moisturizers, peels, scrubs and more. Focusing on this top selling product category will help you keep the sales coming in.
6. Pet supplies
Over 60 millionUS households have at least one dog in them! And over 46 million own a cat. Making this a huge marketplace for selling online.
People love their pets and pet supplies are a profitable business. Here are just a few pet products to sell:
- Food bowls
- Pet clothing
7. Travel gear
Another trending product to sell is travel gear. Anything travel-related like luggage, tote bags and travel pillows.
8. Smartphone Accessories
You probably could have guessed this one would be on here! Smartphones are an integral part of our everyday lives.
There probably isn’t anything you use more than your phone. So smartphone accessories are a very in demand product that you can sell on Shopify.
Things like phone cases, screen protectors and chargers are popular products. And they are very profitable items to sell.
9. Car and BIke Accessories
Sounds a little random I know, but car and bike accessories are popular for purchase right now.
Accessories for the car can include things like mobile phone holders, steering wheel covers and car perfumes and air fresheners.
Even things for the outside of the car like headlamps and fog lights can be sold.
10. Beauty and SKincare
Beauty products are big business. There is a ton of demand built into this market. Skincare is a trending product.
Here are some skincare products you can sell:
- Facial masks
- Facial sunscreen
- Exfoliating scrubs
- Anti-aging serums
These product ideas cater to various industries and target markets, providing many opportunities for success in 2023. By focusing on trending products and niche markets, you can create a Shopify store that stands out and attracts a loyal customer base.
High-Demand Product Niches
As 2023 unfolds, it becomes increasingly important to pinpoint niches that hold high demand and promise lucrative opportunities for growth and profitability.
By focusing on trending products and niche markets with minimal or average competition, you can maximize your chances of running a successful Shopify store.
Three high-demand niches that will take center stage in 2023 are sustainable products, health and wellness items, and personalized/customizable products.
These niches are not only popular among online shoppers, but are unique opportunities for creating a thriving eCommerce business.
Selling sustainable products is not just an environmentally responsible choice, but it can also help businesses increase brand loyalty and boost sales, with a high compound annual growth rate.
The demand for eco-friendly products is on the rise, and the global market for household cleaning supplies is projected to hit $417 billion by 2030. This makes it a lucrative opportunity for drop shipping businesses on Shopify.
Some popular sustainable product ideas to sell on your Shopify store include:
- Vegan cosmetics
- Eco-friendly laundry detergent
- Tote bags
- Bamboo utensils
With the vegan industry projected to reach $61.35 billion by 2028, selling vegan products can contribute to boosting your sales and creating brand loyalty.
Moreover, by targeting specific audiences like health-conscious individuals who prefer reusable tumblers over single-use bottles, you can cater to a growing market trend. You can help the environment while you make money!
Health and Wellness
Another high-demand niche for products in 2023 is health and wellness products. With a growing focus on self-care and well-being, selling items in this category can be incredibly profitable.
Skincare products, for example, are in high demand, and the health supplements market alone brought in $21 billion in 2021, with a projected growth rate of 3.21% by 2025.
The challenge for skincare product sellers lies in creating a unique brand that resonates with their target audience and sets them apart from competitors.
By offering high-quality products and focusing on the specific needs and preferences of your target audience, you can establish a strong presence in the health and wellness niche.
Additionally, think about exploring other health and wellness products like fitness equipment, wearable technology, and nutritional supplements. This can help to diversify your offerings and cater to a broader audience in this booming market.
Personalized and Customizable Items
Personalized and customizable items are another high-demand product niche for 2023.
These products offer customers the ability to tailor their purchases to their preferences, such as custom designs, colors, and sizes. By offering unique, customizable options, you can cater to a wide range of customers and create a memorable shopping experience.
Some ideas for personalized and customizable items to sell on Shopify include custom phone cases, designer wallets, and personalized women’s purses.
Using print-on-demand platforms like Printful, you can design and create these items with just a few clicks, streamlining the creation process.
Moreover, by offering unique, personalized products, you can differentiate your Shopify store from competitors, attract potential customers, and ultimately increase sales.
This niche offers a wide range of possibilities, making it an excellent choice for eCommerce entrepreneurs looking to stand out in the market.
Analyzing Competition and Creating Differentiation
In the dynamic realm of eCommerce, being aware of your competition is a key factor for success. By analyzing your competitors and differentiating your products, you can stand out in the market and attract more customers.
For example, in the skincare market, creating a unique and memorable brand that resonates with your target audience can set you apart from the competition.
One approach to differentiate your products is to focus on unique features, benefits, and target audiences.
For example, if you were selling table runners, you could target a younger, more specific group, which larger stores may overlook. This unique positioning can help you carve out a niche in the market and increase your chances of success.
Additionally, think about offering a wide range of products within your niche to cater to various customer preferences. By providing a wide selection of products, you can increase the likelihood of attracting and retaining customers, ultimately leading to increased sales and a thriving Shopify store.
Sourcing and Pricing Strategies
To optimize your profits, create efficient sourcing and pricing strategies for your Shopify products.
Researching suppliers, considering drop shipping, and analyzing competitor pricing can help you find the best products at the most competitive prices.
Sourcing products from reliable suppliers is crucial for ensuring the quality and affordability of your offerings. Here are some tips to help you find the right suppliers:
- Utilize online marketplaces like Alibaba, Salehoo and Global Sources to locate suppliers.
- Don’t be afraid to ask for references and negotiate terms to secure the best deals.
- Consider using dropshipping as a sourcing method, which can help keep costs down and simplify the inventory management process.
Pricing your products competitively is key to attracting customers and maintaining healthy profit margins. Here are some steps to help you determine the optimal price points for your products:
- Analyze your competitors’ pricing strategies.
- Consider factors like production costs, target audience preferences, and average retail prices in your niche.
- Determine the price range that will make your products competitive while still allowing for a healthy profit margin.
By following these steps, you can set prices that will attract customers and help your business thrive.
Building a Strong Brand and Online Presence
The foundation of successful sales on Shopify is laid by building a strong brand and a commanding online presence.
Consistent branding, engaging content, and a well-designed website can help you establish trust with your customers and encourage repeat purchases.
In addition, using social media platforms like Facebook, Instagram, and Pinterest can help you reach a wider audience and promote your products.
Creating content tailored to your audience is key to keeping them engaged and driving sales. Here are some strategies to consider:
- Ensure your content is interesting, informative, entertaining, and optimized for search engines
- Use social media marketing to reach a wider audience and engage with your followers.
- Implement email campaigns to stay in touch with your customers and provide them with valuable content and offers. Try ConvertKit or Constant Contact for easy email marketing campaigns.
- Consider partnering with influencers in your industry to promote your products and reach a larger audience.
By implementing these strategies, you can effectively promote your products and drive sales.
Consistently focusing on building a strong brand and online presence, will help you create a loyal customer base, boost sales, and ensure the long-term success of your Shopify store.
Effective Marketing Techniques for Shopify Products
Using a variety of marketing techniques, targeted for your audience, is key to promoting your Shopify products and accelerating sales. Some strategies to consider include:
- Search engine optimization (SEO)
- Email marketing
- Social media advertising
- Influencer partnerships
By using these strategies, you can effectively reach potential customers and increase sales.
Optimizing your eCommerce store for SEO can help improve your organic traffic and search engine rankings, making it easier for customers to find your products.
Social media advertising and influencer partnerships can also play a big role in promoting your products and reaching a wider audience.
Running targeted ads on platforms like Facebook and Instagram can bring in new customers. In addition, collaborating with influencers can boost your brand’s credibility and reach.
Managing Inventory and Shipping
Running a thriving eCommerce store involves competently managing inventory and shipping logistics.
By using inventory management tools, partnering with reliable suppliers, and offering various shipping options, you can ensure smooth operations and happy customers.
Inventory management tools like Zoho Inventory, TradeGecko, and Brightpearl can help you monitor stock levels, automate ordering processes, and gain insights into performance.
These tools can save you time and money by streamlining your inventory management processes.
Offering multiple shipping options, such as standard, express, and international shipping, can cater to customer needs and preferences.
By partnering with reliable shipping companies and tracking shipments, you can ensure timely deliveries and improve customer satisfaction.
Customer Service and Retention
For your Shopify store to succeed in the long run, top-notch customer service and a strong focus on customer retention are pivotal.
Responsive support, easy returns, and loyalty programs can help you build lasting relationships with your customers and encourage repeat purchases.
Make sure you have a customer service standard to be responsive and knowledgeable, addressing customer concerns and inquiries quickly. In addition, offer easy returns with clear policies and flexible options to minimize customer frustration and build trust.
Creating loyalty programs, like discount offers, exclusive access to products, and rewards points, can incentivize customers to continue shopping at your store.
By prioritizing customer service and retention, you can create a loyal customer base that drives repeat sales and contributes to your Shopify store’s success.
Frequently Asked Questions
What is the best stuff to sell on Shopify?
Car and bike accessories, pet products, hobby and leisure items, home office equipment, consumer electronics, smartphone accessories, digital products, vegan products, and kids clothing are some of the best things to sell on Shopify. With plenty of options, you’re sure to find something that will be a hit with customers!
How do I find the perfect product to sell on Shopify?
To find the perfect product to sell on Shopify, focus on identifying what target customers are looking for and researching popular trends. Additionally, leveraging research tools, social media, trade shows, and competitors can help identify high-demand products for your online store.
What is the number one product sold on Shopify?
Clothing and apparel are the number one product sold on Shopify – people love the convenience of being able to purchase clothes from the comfort of their own home.
How successful is selling on Shopify?
Selling on Shopify can be successful, with an estimated 5-10% success rate among e-commerce stores using the platform. To maximize your chances of success, it’s important to understand common topics and mistakes related to Shopify.
What are some high-demand niches for 2023?
Sustainable products, health and wellness items, and personalized/customizable products are set to be highly sought after in 2023.
In conclusion, running a successful Shopify store in 2023 involves conducting market research to find the best products to sell, focusing on high-demand niches, and differentiating your products.
In addition, it is important to build a strong brand and online presence. You should source and price your products strategically and use effective marketing techniques. And of course you also have to manage inventory and shipping, and prioritize customer service and retention.
By using these strategies and focusing on the top product ideas for 2023, you can create a thriving eCommerce business that stands out in the market and is profitable.
So, what are you waiting for? It’s time to embark on your Shopify journey and turn your eCommerce dreams into reality.