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It has never been easier to start your own business than in this digital age! You can start your own eCommerce store selling products with little start up capital and in probably a half an hour!
Platforms like Shopify make it easy. BUT, you need to be strategic with your choices and your business.
If you are anything like me, you can get paralyzed over the amount of choices and options when starting anything new.
And choosing products to sell online is just that kind of overwhelming, confusing decision to make!
But doing some research, putting time into exploring the options and educating yourself first can go a long way to helping you find success on Shopify.
This guide will walk you through tips on choosing products to sell and reveal some of the best products to sell on Shopify and things to keep in mind to be successful.
Key Takeaways
- Create a successful Shopify store by focusing on sustainable, health & wellness and personalized/customizable products.
- Differentiate your online store through the right sourcing, pricing strategies and marketing techniques.
Once you know what products to sell, you can open your Shopify store here.
Start an eCommerce Store
Shopify: You can easily and affordably start your own online business!
What Exactly is the Shopify Platform?
So what exactly is Shopify? Shopify is a powerful eCommerce platform that enables businesses of all sizes to create and run online stores easily.
Even regular Joes like you or me can start a thriving, online business! Retail eCommerce sales are projected to reach $8.1 trillion by 2026. Why not get your own piece of the pie?
Whether you’re starting a Dropshipping business or an online retail store, Shopify gives you all the tools and resources you need for selling online successfully. And starting your own store is super easy!
Shopify has a lot of selling points like integrated security, payment processing and. super easy-to-use dashboard. Plus, it is super affordable.
If you want to go through the steps to set up a store, try this Shopify Launch Checklist.
How to Find the Best Products to Sell on Shopify
Before you set up your store, you need to figure out what you want to sell. And, before you choose your Shopify products, you need to do a little market research and learn about what products are most in demand.
Understanding market research and product demand is super important to do before you start setting up your Shopify store.
These factors play a significant role in determining the profit potential of the products you sell. The last thing you want to do is set up a store with products that aren’t going to make you a profit.
To find high-demand products to sell, you need to think about things like like pricing, weight and size, and seasonality.
Related reading:
Tools for Market Research and to Find Product Demand
One good place to start with your research is with what your interests are! There’s no reason you can’t sell something you like, or know a lot about. (As long as it is profitable and has market demand.)
So start your research by exploring your interests. You should also look at what’s currently popular, like smartphone accessories.
Use tools like Google Trends to narrow down your options and analyze search queries for potential product ideas. It can help you see what people are already searching for and want to buy.
Another fantastic tool for market research is TrendHunter. It will show you what is trending online with searches. You can figure out from this what is most popular, and what products have built-in demand.
You can also use some of the ecommerce platforms to figure out what products are selling best. Amazon, eBay and even wholesalers (who you buy products from) like Alibaba have a “Bestsellers” category. Check these out to see what is selling most.
Finding a profitable niche, like targeting pet owners, can make your Shopify store stand out from the competition and ensure you reap the best profits.
Check out our in depth guide on what products are the best to sell online which gives you even more tips on choosing the right eCommerce products.
Remember, a successful Shopify store requires more than just selling products online; it involves a deep understanding of your target market, their needs, and preferences.
By conducting thorough market research and focusing on high-demand products, you can set yourself up for a successful business.
You can use this new business checklist to help guide you as well.
More reading:
- 15 Ways to Make Money in One Hour
- How to Double $10K Quickly
- How to Earn $300 Fast
- 15 Ways to Flip Your Money
Shopify Dropshipping Starter Kit
Shopify Dropshipping: Learn how to easily start a dropshipping business!
Top 10 Products to SEll on Shopify
Now that you know what some high demand niches are, here is a more specific list of the top 10 product ideas for your Shopify store.
These products span a wide range of categories, offering something for every eCommerce entrepreneur.
1. Eco-friendly items
Sustainable and eco-friendly products are increasing in customer demand which makes them a great product to consider selling. You can sell organic tote bags, green cleaning products or water tumblers to help people stop using plastic.
Finding a niche within a niche is also another tactic that can help you success. Another niche market within the eco-friendly market
is vegan products. Selling vegan products gives you a target market of customers and less competition. You can sell organic beauty products or vegan supplements just to name a couple of options.
2. Fitness equipment
Health and fitness is a $30 billion and growing industry. Making these top products to sell on Shopify.
You can definitely tap into even a little of this market and make some dough! Plus, there are so many related products to sell in this industry as well. Yoga mats are a top trending product to sell.
You can also sell fitness clothing, or exercise equipment and accessories.
3. Personalized accessories
Personalized accessories and monogrammed products are big business. Plus, you can sell these across niches and categories.
You can sell personalized t-shirts or hats, water bottles or iPhone cases. You will need to invest in a monogramming machine or sub that work out to a 3rd party vendor.
4. Home office essentials
Covid brought a lot of changes to the working world. Most notable, working remotely from home is far more common.
With so many people working from a home office, selling home office equipment and products is a great market.
Here are some home office products to sell:
- Mouse pads
- Desk organizers and storage
- Laptop stands
5. Skincare products
The health and beauty products industry is huge. And within it are niches you can focus on like skincare products.
You can sell anti-aging, skin moisturizers, peels, scrubs and more. Focusing on this top selling product category will help you keep the sales coming in.
And, niching down. to a subset might help you find a category with at least. a little less competition.
6. Pet supplies
Over 60 million US households have at least one dog in them! And over 46 million own a cat. Making this a huge marketplace for selling products online.
People love their pets and pet supplies and products are a profitable business. Here are just a few pet products you can sell:
- Food bowls
- Pet clothing
- Toys
- Beds
7. Travel gear
Another trending product to sell is travel gear. Anything travel-related like luggage, tote bags and travel pillows.
8. Smartphone Accessories
You probably could have guessed this one would be on here! Smartphones are an integral part of our everyday lives.
There probably isn’t anything you use more than your phone. So smartphone accessories are a very in demand product that you can sell on Shopify.
Things like phone cases, screen protectors and chargers are popular products. And they are very profitable items to sell.
9. Car and BIke Accessories
Sounds a little random I know, but car and bike accessories are popular for purchase right now.
Accessories for the car can include things like mobile phone holders, steering wheel covers and car perfumes and air fresheners.
Even things for the outside of the car like headlamps and fog lights can be sold.
10. Beauty and SKincare
Beauty products are big business. There is a ton of demand built into this market. Skincare is a trending product.
Here are some skincare products you can sell:
- Facial masks
- Moisturizers
- Facial sunscreen
- Exfoliating scrubs
- Anti-aging serums
These product ideas cater to various industries and target markets, providing many opportunities for success. By focusing on trending products and niche markets, you can create a Shopify store that stands out and attracts a loyal customer base.
High-Demand Product Niches
It is important to pinpoint niches that hold high demand and promise lucrative opportunities for growth and profitability.
By focusing on trending products and niche markets with minimal or average competition, you can maximize your chances of running a successful Shopify store.
Three high-demand niches that will take center stage are sustainable products, health and wellness items, and personalized/customizable products.
These niches are not only popular among online shoppers, but are unique opportunities for creating a thriving eCommerce business.
Sustainable Products
Selling sustainable products is not just an environmentally responsible choice, but it can also help businesses increase brand loyalty and boost sales, with a high compound annual growth rate.
The demand for eco-friendly products is on the rise, and the global market for household cleaning supplies is projected to hit $417 billion by 2030. This makes it a lucrative opportunity for drop shipping businesses on Shopify.
Some popular sustainable product ideas to sell on your Shopify store include:
- Vegan cosmetics
- Eco-friendly laundry detergent
- Tote bags
- Bamboo utensils
With the vegan industry projected to reach $61.35 billion by 2028, selling vegan products can contribute to boosting your sales and creating brand loyalty.
Moreover, by targeting specific audiences like health-conscious individuals who prefer reusable tumblers over single-use bottles, you can cater to a growing market trend. You can help the environment while you make money!
Health and Wellness
Another high-demand niche for products is health and wellness products. With a growing focus on self-care and well-being, selling items in this category can be incredibly profitable.
Skincare products, for example, are in high demand, and the health supplements market alone brought in $21 billion in 2021, with a projected growth rate of 3.21% by 2025.
The challenge for skincare product sellers lies in creating a unique brand that resonates with their target audience and sets them apart from competitors.
By offering high-quality products and focusing on the specific needs and preferences of your target audience, you can establish a strong presence in the health and wellness niche.
Additionally, think about exploring other health and wellness products like fitness equipment, wearable technology, and nutritional supplements.
This can help to diversify your offerings and cater to a broader audience in this booming market.
Personalized and Customizable Items
Personalized and customizable items are another high-demand product niche.
These products offer customers the ability to tailor their purchases to their preferences, such as custom designs, colors, and sizes. By offering unique, customizable options, you can cater to a wide range of customers and create a memorable shopping experience.
Some ideas for personalized and customizable items to sell on Shopify include custom phone cases, designer wallets, and personalized women’s purses.
Using print-on-demand platforms like Printful, you can design and create these items with just a few clicks, streamlining the creation process.
Plus, by offering unique, personalized products, you can differentiate your Shopify store from competitors, attract potential customers, and ultimately increase sales.
This niche offers a wide range of possibilities, making it an excellent choice for eCommerce entrepreneurs looking to stand out in the market.
Analyzing Competition and Creating Differentiation
In the dynamic realm of eCommerce, being aware of your competition is a key factor for success.
By analyzing your competitors and differentiating your products, you can stand out in the market and attract more customers.
For example, in the skincare market, you might need to work on creating a unique and memorable brand. Or, choose a narrow and specific niche.
One approach to differentiate your products is to focus on unique features, benefits, and target audiences.
For example, if you were selling table runners, you could target a younger, more specific group, which larger stores may overlook. This unique positioning can help you carve out a niche in the market and increase your chances of success.
It is also a good idea to think about offering a wide range of products within your niche to cater to various customer preferences.
By providing a wide selection of products, you can increase the likelihood of attracting and retaining customers, ultimately leading to increased sales and a thriving Shopify store.
Sourcing and Pricing Strategies
You want to make as much profit as possible. To help with this, try to find efficient sourcing and pricing strategies for your Shopify products.
Researching suppliers, thinking about drop shipping, and analyzing competitor pricing can help you find the best products at the most competitive prices.
Sourcing products from reliable suppliers is really important for ensuring the quality and affordability of your offerings.
Here are some tips to help you find the right product suppliers:
- Use online marketplaces like Alibaba, Salehoo and Global Sources to locate suppliers.
- Don’t be afraid to ask for references and negotiate terms to secure the best deals.
- Consider using dropshipping as a sourcing method, which can help keep costs down and simplify the inventory management process.
Pricing your products competitively is key to attracting customers and maintaining healthy profit margins.
Here are some steps to help you determine the optimal price points for your products:
- Analyze your competitors’ pricing strategies.
- Consider factors like production costs, target audience preferences, and average retail prices in your niche.
- Determine the price range that will make your products competitive while still allowing for a healthy profit margin.
By following these steps, you can set prices that will attract customers and help your business thrive.
Building a Strong Brand and Online Presence
The foundation of successful product sales on Shopify is laid by building a strong brand and a commanding online presence.
Consistent branding, engaging content, and a well-designed website can help you establish trust with your customers and encourage repeat purchases.
In addition, using social media platforms like Facebook, Instagram, and Pinterest can help you reach a wider audience and promote your products.
Creating content tailored to your audience will help keep them engaged and drive sales.
Here are some strategies to use for your marketing:
- Make sure your content is interesting, informative, entertaining, and optimized for search engines
- Use social media marketing to reach a wider audience and engage with your followers.
- Use email campaigns to stay in touch with your customers and provide them with valuable content and offers. Try ConvertKit or Constant Contact for easy email marketing campaigns.
- Try partnering with influencers in your industry to promote your products and reach a larger audience.
These marketing strategies can help you promote your products and get more sales!
Consistently focusing on building a strong brand and online presence, will help you create a loyal customer base, boost sales, and ensure the long-term success of your Shopify store.
Effective Marketing Techniques for Shopify Products
Using a variety of marketing techniques, targeted for your audience, is key to promoting your Shopify products and accelerating sales.
Some product marketing strategies to consider include:
- Search engine optimization (SEO)
- Email marketing
- Social media advertising
- Influencer partnerships
By using these strategies, you can effectively reach potential customers and increase sales.
Optimizing your eCommerce store for SEO can help improve your organic traffic and search engine rankings, making it easier for customers to find your products.
Social media advertising can also play a big role in promoting your products and reaching a wider audience.
Running targeted ads on platforms like Facebook and Instagram can bring in new customers. In addition, collaborating with influencers can boost your brand’s credibility and reach.
Finally, influencers are everything these days, and can really help sell products quickly.
Some influencers will include your products in a video review in exchange for an item sent to them for free.
However, if you really want to make an impact, paying an influencer to talk about your product will give you a lot of bank for your buck.
Those that charge for their services often have a much higher following, and can do wonders for your brand. Just be sure to pick an influencer that relates to your industry!
Managing Inventory and Shipping
Running a thriving eCommerce store includes managing inventory and shipping logistics. Unless of course you opt for dropshipping which means you don’t have to deal with that aspect.
By using inventory management tools, partnering with reliable suppliers, and offering various shipping options, you can make sure your operations are working well.
Inventory management tools like Zoho Inventory, TradeGecko, and Brightpearl can help you monitor stock levels, automate ordering processes, and gain insights into performance.
Offering multiple shipping options, such as standard, express, and international shipping, can cater to customer needs and preferences.
By partnering with reliable shipping companies and tracking shipments, you can ensure on-time deliveries and improve customer satisfaction.
Customer Service and Retention
For your Shopify store to succeed in the long run, top-notch customer service and a strong focus on customer retention are pivotal.
Responsive support, easy returns, and loyalty programs can help you build lasting relationships with your customers and encourage repeat purchases.
Make sure you have a customer service standard to be responsive and knowledgeable, addressing customer concerns and inquiries quickly. In addition, offer easy returns with clear policies and flexible options to minimize customer frustration and build trust.
Creating loyalty programs, like discount offers, exclusive access to products, and rewards points, can incentivize customers to continue shopping at your store.
By prioritizing customer service and retention, you can create a loyal customer base that drives repeat sales and contributes to your Shopify store’s success.
Frequently Asked Questions
What is the best stuff to sell on Shopify?
Car and bike accessories, pet products, hobby and leisure items, home office equipment, consumer electronics, smartphone accessories, digital products, vegan products, and kids clothing are some of the best things to sell on Shopify. With plenty of options, you’re sure to find something that will be a hit with customers!
How do I find the perfect product to sell on Shopify?
To find the perfect product to sell on Shopify, focus on identifying what target customers are looking for and researching popular trends. Additionally, leveraging research tools, social media, trade shows, and competitors can help identify high-demand products for your online store.
What is the number one product sold on Shopify?
Clothing and apparel are the number one product sold on Shopify – people love the convenience of being able to purchase clothes from the comfort of their own home.
How successful is selling on Shopify?
Selling on Shopify can be successful, with an estimated 5-10% success rate among e-commerce stores using the platform. To maximize your chances of success, it’s important to understand common topics and mistakes related to Shopify.
What are some high-demand niches?
Sustainable products, health and wellness items, and personalized/customizable products are set to be highly sought after.
Summary
In conclusion, the first step in running a successful Shopify store involves conducting market research to find the best products to sell, focusing on high-demand niches, and differentiating your products.
In addition, it is important to build a strong brand and online presence. You should source and price your products strategically and use effective marketing techniques. And of course you also have to manage inventory and shipping, and prioritize customer service and retention.
By using these strategies and focusing on the top product ideas, you can create a thriving eCommerce business that stands out in the market and is profitable.
So, what are you waiting for? It’s time to embark on your Shopify journey and turn your eCommerce dreams into reality.
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