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If you have done any research on how to drive traffic to your blog or website you know that having a list of subscribers is key.
And, it follows that knowing how to grow to your email list means knowing how to grow your traffic. And what does more traffic mean? Well, hopefully, more money!
More affiliate link clicks, more ad impressions, and more product sales!
Having a list of emails of your readers and potential readers helps you increase website traffic and product sales by turning one-time visitors into repeat visitors.
When someone visits your site from that cute Pinterest pin of your latest post, chances are they will read that post and then bounce on back to look for more pins on Pinterest.
But if you are able to get them to sign up for communications from you, then you have a way of influencing them to come back to your site for more.
You can email them about your latest blog post that they may be interested in. Or, you can email them a coupon code for an affiliate that will earn you money. So knowing how to grow your email list has a direct affect on the success of your blog and the size of your earnings.
Try these 8 tactics to grow your blog or business email list!
Sign Up With an Email Marketing Service
This isn’t one of my 8 tactics so much as it is a must-do, starting point.Before you can start growing your list, you need an email automation service to help make it easier.
I suggest Constant Contact. They have many tools and options to make email marketing easier and to help grow your list or emails.
A drag and drop editor with tons of available templates makes it easy to create beautiful emails that are on-brand for your blog or business. (Haven’t started a money-making blog of your own yet? Start here!)
Plus, this way you can track the results and see what emails are working and replicate your most successful tactics. A/B testing lets you determine what subject lines perform best as well.
More than a simple emailing service, Constant Contact includes some extended marketing capabilities you can incorporate. Landing pages, pop-up forms, and social media ads just to name a few.
Most importantly, it is all automated. So you can create for instance a “Welcome” email that is automatically sent whenever someone new signs up. Nothing better to save you time than a set it and forget it option!
create an Opt-in Freebie to grow your list
One of the most powerful tactics for growing your email list is offering an opt-in freebie. Also called a lead magnet, a freebie gives people a reason to sign up because they want what you are offering.
People will be much more likely to give you their email address and opt-in to your communications if you give them something in return.
You can offer something related to your niche, so if you are a personal finance blogger than offer a free budget or financial planner. For a beauty blogger maybe a pdf of your best beauty tips.
The main ingredients for a successful opt-in offer is that it solves a problem for your readers and it is quick and simple to download.
Here are some ideas for a freebie you can offer to readers in order to grow your email list:
- eGuide that is helpful or solves an issue
- Worksheet to help your reader’s meet a goal or track something
- Report of data and facts your readers are interested in
- Online Course or tutorial
- Coaching session with you
- Contest for a prize
If you need help creating the freebie yourself there are a few sites that make that part easy as well. Here are some tools to help you create an email list-building, lead magnet:
Canva: An easy-to-use design tool
Picktochart: Helps you turn statistics and data into a visual.
Gleam: If you want to run a contest or give-away Gleam helps run that process.
Fiverr: Online marketplace with affordable designers that you can pay to do an eBook cover or infographic, whatever format you need.
in-line sign up form
Constant Contact is an ideal email marketing company to sign up with because they give you the ability to easily create forms that are designed to grow your email list.
You don’t have to have technical knowledge or be able to create html codes yourself. You can create and customize the form right in your Constant Contact account dashboard and then drop it into your blog or website.
When new visitors check out your blog, the forms will help you capture emails so you can keep them coming back. Growing your email list will help grow your blog traffic.
ribbon form and widgets
No matter what, you want to make sure you have an email subscriber form that permanently resides on your blog or website.
You want to give every visitor to your site the option of subscribing, that way you can make sure they return by sending them emails of your new blog posts or offers.
I have had a lot of success with a standard ribbon form at the top of my page. It is simple and clearly visible. You can also create a widget email sign up form for your sidebar that appears on every page.
Here are 3 different ribbon form examples:
Create a lead generation landing page
Having a dedicated landing page that is custom built for the purpose of growing your email list is a must-do tactic. A landing page is almost like a stand-alone, single page website.
You can make the whole page about opting in and design in to maximize the number of sign-ups you receive.
For instance, if you have a new eBook you are offering, a landing page gives you the ability to really “sell” the ebook.
You can talk about the benefits and include relevant images or testimonials from people who loved the ebook. The more reasons you can give someone to want your ebook or course, the more subscribers you will get!
This is another reason to sign up with Constant Contact since they have the option to help you quickly and easily create a landing page!
Once you have the landing page created, you can create a short, bitly link to it and drop it in the bio of your Pinterest profile, or create a Facebook or Twitter post and drive more visitors to sign up!
Facebook Join My List App
When you sign up with an automated email marketing service like Constant Contact you get a lot more features than just the email.
For instance you can add the Facebook app integration into your Facebook page. You can customize it with your logo and decide what list you want any new sign-ups to go on. It provides an easy, fast way for visitors to your page to sign up for your email list.
You can also create a Facebook lead ad to grow your audience of subscribers. You will need a little budget to run an ad, but it is a quick way to grow your email list.
Pop-Up Sign up form
Another successful opt-in to grow your email list is a pop up form. You can create one of these in Constant Contact as well and specify how and when you want it to show up on your blog.
For instance you can set it so that when someone is about to leave your website, the pop-up form appears. Grabbing their email address before they leave is a way to turn them into a return visitor instead of losing the forever.
However, I suggest using this feature sparingly. Maybe only in certain situations.
While this was successful when it first started, now I feel like I’m immediately annoyed if I land on a website or blog and a pop up appears before I even have a chance to look at the site!
Text to join
Another way to make it easy for people to sign up for your blog emails is with text to join. This is another included feature with Constant Contact.
You create a keyword of your own choice and all your readers have to do is text that keyword to a number and they are in!
You can promote the text number on social media or the blog itself.
use a list builder app
This may not be applicable for your blog or website because it is a way to take email sign-ups in person.
If you sell products or services and will be physically present at a trade show or fair, the list builder app allows you let people in person sign up.
Even if you have a blog, you could just use the list builder app at the next happy hour you are at!
No matter what you do, don’t wait! Even if you aren’t getting a lot of traffic now to your new blog or website, you want to be getting every possible email subscriber you can!
So, as soon as you publish your site, make sure you are incorporating a way to get emails from each and every visitor.
More Blogging Tips and Tricks:
My favorite blogging tools:
Tailwind for Pinterest to help boost your blog traffic
Constant Contact for emailing subscribers
Blue Host to start your blog
Elegant Themes for design themes